Google Ads vs. Facebook Ads: Navigating the Digital Marketing Seas

by John Hockaday | Nov 12, 2023 | Google Ads, Meta Ads

Introduction: Choosing Your Waters In the vast ocean of digital marketing, two colossal seas stand out: Google Ads and Facebook Ads. Imagine Google Ads as the vast ocean, endless and teeming with life, where every search is a wave rolling towards potential customers....

Just Don’t Search For Your Own Google Ads

by John Hockaday | May 16, 2023 | Google Ads

Are You Searching For Your Own Ad? Here’s Why You Should Steer Clear of Searching for OR Clicking Your Ad on Google! After setting up an impressive ad campaign, one of the first temptations you may have is to begin searching for your own ad immediately. As...

Why You Really, Really Shouldn’t Search For Your Own Google Ads

by John Hockaday | Feb 28, 2023 | Google Ads

Are You Searching For Your Own Ad? Here’s Why You Should Steer Clear of Searching for OR Clicking Your Ad on Google! After setting up an impressive ad campaign, one of the first temptations you may have is to begin searching for your own ad immediately. As...

Navigating the Cookieless Future

by John Hockaday | Nov 3, 2023 | Google Ads

Cookies Crumble: The New Era of Digital Advertising Once upon a time, in the golden age of the digital world, cookies were the magic key that unlocked a treasure trove of information about online users. Introduced in the mid-1990s, these digital crumbs acted like...